心理追凶

平台为流量纵容营销号传播谣言？抖音副总裁发声_我的网站

一 |     1月7日，抖音集团副总裁李亮在个人社交账号分享了一条关于“算法与网暴、谣言的关系，以及营销号对舆论环境的危害”的视频。

二 |     NEW YORK -- Qatar Airways Group chief executive Akbar Al Baker is stepping down after 27 years leading the company.Al Baker's retirement will go into effect Nov. 5, Qatar Airways said Monday. He will be succeeded by Badr Mohammed Al-Meer — who currently serves as the chief operating officer of Hamad International Airport in Doha, the hub of Qatar's national carrier.In Monday's announcement, Qatar Airways said that it “has grown to become one of the most recognisable and trusted brands globally” under Al Baker's leadership. The company pointed to seven “World's Best Airline” wins, among other allocates.During his tenure at Qatar Airways, Al Baker became known for being one of the most outspoken leaders in the airline industry — with a hard-changing, sometimes confrontational approach that carried into negotiations with manufacturers and others.Al Baker has also made some controversial comments over his career — including suggesting that women can’t run airlines and for calling American carriers “crap” and that their passengers were “always being served by grandmothers.” He later apologized for both remarks.Last year, Al Baker lashed out at critics of Qatar hosting the FIFA World Cup, saying his nation will “always rub salt into the wound” of its adversaries — following concerns from some other countries and soccer teams over how Qatar manages its vast population of low-paid migrant workers and its stance on LGBTQ rights.In July, Qatar Airways reported a profit of $1.2 billion over the last fiscal year, boosted in part by the country’s hosting of the 2022 FIFA World Cup. That's down slightly from the $1.5 billion profit posted the year prior — in part due to a spike in operating expenses, particularly in jet fuels as energy prices rose after the grip of the pandemic loosened and air travel resumed.Qatar Airway's earned revenue of $20.9 billion over the fiscal year, up from $14.4 billion the year before.。该视频中提到“平台为了流量会营销号制造传播谣言”，对此，李亮表示：“视频中有一个观点，我不太认同，就是认为平台为了流量会纵容这些营销号制造传播谣言以及煽动对立。

三 | ”“以抖音为例，收入主要是广告与电商，试想，一个谣言与网暴漫天的环境，哪家品牌商愿意投广告，哪个用户敢买东西？于公于私，抖音都会严厉打击谣言与网暴。”李亮称。李亮还提到了算法与用户的关系，其表示：“算法是可用可控、可‘驯服’的工具，如果有更多专业观点，多样化、客观理性的声音，及时有效的反馈真实情况，就能让算法更好的为用户提供服务。这需要专业人士、媒体、平台以及大家共同努力。”“最关键的是，如果大家不去‘驯服’算法，那些通过制造传播谣言、用极端言论来煽动对立情绪的营销号，他们确实是‘最懂算法之恶’的群体，他们会恶意‘驯服’算法，从而污染整体网络环境。”“只有坚决打击这类营销号，才能治理好平台算法。”据悉，1月3日，抖音宣布了推进平台治理透明化的十项措施，内容涵盖网络辟谣、防网暴、防沉迷、算法公开、突破信息茧房等。这其中最受关注的，当属算法透明化。抖音表示，未来，平台将面向社会全面深入地公开抖音的算法基础运作原理、运营机制，也将对外公布各类热点榜单的计算原理和机制，提高透明度，让每个人在抖音都有一个真实、多元、平等、友善的体验。

四 | 值得一提的是，1月6日，李亮在个人社交账号上发文称抖音将推动算法和平台治理透明化，并邀请网友提意见。在这篇推文下，有网友反映，抖音经常出现将“钱”读成“米”等情况，李亮回应称“普通用户没有这类限制”，相关话题登上热搜。

五 | 随后，李亮再次回应此事，称：“我看很多朋友问，‘钱’‘死’这些词，是不是能发出来，但是会限流。可以明确说，不会限流。实际上大家可以在抖音找到大量正常使用这些词的高热视频。”李亮还补充：“为什么有些情况表达会有限制。因为不同内容要遵循不同的规范，比如卖货要遵守广告法，‘最’‘第一’这类极限词，随便用可能误导消费者。再比如财经内容，公开科普要非常严谨，没有专业资质的用户不允许讲解股票内容。出于公序良俗的考虑，直播间禁止酗酒。一些作者会试图通过变体来跟平台规则做对抗，试图规避。

六 | ”“需要强调的是，这些规则是特定场景下才生效。比如不带货，就不会有极限词的限制。流传的很大一部分所谓敏感词，是把特定创作类型的规范，误解为普遍的限制。”微信编辑：凌山审核：齐铭【来源：九派新闻，部分综合东方财经、长安街知事】声明：此文版权归原作者所有，若有来源错误或者侵犯您的合法权益，您可通过邮箱与我们取得联系，我们将及时进行处理。邮箱地址：[email protected]。

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Published on:10:45:15